How Can Customers Smell a Sale During the Pandemic?

Companies that rely on scent to sell their products might need to pivot

Photo by Laura Chouette on Unsplash

I just watched the film Parasite. I know, I’m probably the last person on Earth to watch it, but one thing about the film struck me — the meticulous attention to the characters’ and audience’s sense of smell. The influence of scent was so apparent that I…

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Michelle Loucadoux, MBA

Michelle Loucadoux, MBA

Author, educator, and self-improvement nerd. Co-founder of Danscend. My books: shorturl.at/lrtOV My email: Loucadouxmichelle@gmail.com